{"title":"Makeup Trending on TikTok","description":"","products":[{"product_id":"lash-xtndr-mascara","title":"Lash XTNDR Mascara","description":"\u003cp\u003eGet lash extension hype in one swipe! This lengthening mascara utilizes lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. You’ll take your eyelashes to the next level using the tapered silicone brush that grips and separates each lash for instant drama. Clump, flake and smudge-resistant, the buildable formula is enriched with jojoba seed oil to nourish and condition your lashes.\u003c\/p\u003e\n\u003cp\u003eLearn more:\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/elfprod.com\/blogs\/the-elf-word\/how-to-choose-the-right-mascara\"\u003e\u003cstrong\u003eHow To Choose the Right Mascara For You\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eLearn more:\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/elfprod.com\/blogs\/the-elf-word\/how-to-use-tubing-mascara\"\u003e\u003cstrong\u003eHow to Use Tubing Mascara \u0026amp; Why It is a Must Have\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e","brand":"e.l.f. 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The soft, smooth formula applies effortlessly and allows you to build a long-lasting look. Can be worn alone for subtle shimmer or on top of your fave eyeshadow to amp up the glitz.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. 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This all-in-one clear lip plumper, gloss and balm drenches lips in a clear shine while plumping the appearance of lips with an invigorating tingle. The juicy, non-sticky formula is infused with blueberry, watermelon and pomegranate extracts. The clean, click-up design makes it easy as e.l.f. to apply, so you can pucker up to glass-like sheen and plumper-looking lips.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"new shade! Original Cinnamon - Brown with Pink and Gold Pearl","offer_id":44081272586328,"sku":"81723","price":9.0,"currency_code":"USD","in_stock":false},{"title":"new shade! Glass Slipper - Champagne Pearl","offer_id":44081272488024,"sku":"81721","price":9.0,"currency_code":"USD","in_stock":true},{"title":"new shade! Figgy With It - Mauve with Pearl","offer_id":44081272651864,"sku":"81724","price":9.0,"currency_code":"USD","in_stock":true},{"title":"new shade! 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The ultra-plush, XXL applicator slicks on the comfortable, non-sticky formula that is infused with nourishing oils and a fresh minty scent. Wear alone to enhance your pout with a sheer wash of color, or over your fave e.l.f. lipstick for a pop of sparkle and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. 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Get major makeup grip plus a dewy finish with this shockingly fine setting spray. Featuring a makeup-gripping water phase and a moisturizing oil phase, the bi-phase formula is boosted with 5% aloe, plus hyaluronic acid, squalane and green tea seed oil. Shake to activate the power of both phases for dewy, long-lasting makeup looks.\u003c\/p\u003e\n\u003cp\u003eLearn more: \u003ca href=\"\/blogs\/the-elf-word\/what-does-setting-spray-do\" title=\"Setting Spray Guide: What It Does \u0026amp; How to Use It\"\u003eSetting Spray Guide\u003c\/a\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43847929462872,"sku":"84759","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84759_Open_A_V9_R.png?v=1776967370"},{"product_id":"putty-color-correcting-eye-brightener","title":"Putty Color-Correcting Eye Brightener","description":" \u003cp\u003eUnder-eyes need a pick-me-up? 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This long-lasting liquid blush is ultra-pigmented, allowing you to build and layer to achieve the perfect pop of color. Infused with hyaluronic acid, rose flower water and hibiscus flower extract, this skin-loving, dewy blush is lightweight and blends out to a soft finish. The rounded, grooved applicator makes application a breeze, while our Liquid Blush Brush helps you blend like an e.l.f.ing pro!\u003c\/p\u003e","brand":"e.l.f. 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The long-lasting, transfer-resistant formula feels lightweight and helps hydrate your pout for a beautifully minimalist lip look that stays put.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLearn More:\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"chakra-link css-1hy569t\" href=\"\/blogs\/the-elf-word\/how-to-use-a-blush-tint\" title=\"How To Apply Cheek TInt For Best Results\"\u003eHow to Apply a Cheek Tint for Best Results.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLearn More:\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"chakra-link css-1hy569t\" href=\"\/blogs\/the-elf-word\/how-to-find-your-perfect-cheek-stain-shade\" title=\"How to Find Your Perfect Cheek Tint Shade\"\u003eHow to Find Your Perfect Cheek Tint Shade.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"new shade! 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