{"title":"Power Grip Collection","description":"","products":[{"product_id":"power-grip-matte-primer-regular","title":"Power Grip Matte Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Regular 0.87 oz \/ 26 ml","offer_id":43847921336408,"sku":"83945","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83945_OPENA_v3_R_dcc67b37-6ef0-4604-8b1e-ebdab937f461.png?v=1778587592"},{"product_id":"power-grip-dewy-setting-spray","title":"Power Grip Dewy Setting Spray","description":"\u003cp\u003eShake up the way you set makeup! Get major makeup grip plus a dewy finish with this shockingly fine setting spray. Featuring a makeup-gripping water phase and a moisturizing oil phase, the bi-phase formula is boosted with 5% aloe, plus hyaluronic acid, squalane and green tea seed oil. Shake to activate the power of both phases for dewy, long-lasting makeup looks.\u003c\/p\u003e\n\u003cp\u003eLearn more: \u003ca href=\"\/blogs\/the-elf-word\/what-does-setting-spray-do\" title=\"Setting Spray Guide: What It Does \u0026amp; How to Use It\"\u003eSetting Spray Guide\u003c\/a\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43847929462872,"sku":"84759","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84759_Open_A_V9_R.png?v=1776967370"},{"product_id":"jumbo-power-grip-primer","title":"Jumbo Power Grip Primer","description":"\u003cp\u003eYou want \u003cem\u003emore\u003c\/em\u003e Power Grip? Say less. Meet the mother of all makeup grip: our fan-fave primer is now available in a jumbo size for 3X the Power Grip at a price that's epic. Our OG green miracle goo locks down your makeup for long-lasting wear while hydrating and smoothing the look of skin. The sticky gel formula applies clear and leaves your skin with that dewy look you e.l.f.ing love. Collect all 22 packaging designs featuring e.l.f.ie-approved nicknames, from Green Monster to Grip Queen.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":43854772174936,"sku":"84713","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84713_OpenA_v2_R.avif?v=1778272105"},{"product_id":"power-grip-primer","title":"Power Grip Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":43854772174936,"sku":"84713","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Regular 0.8 oz \/ 24 ml","offer_id":43844659576920,"sku":"82846","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43847919894616,"sku":"83665","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84713_OpenA_v2_R.avif?v=1778272105"},{"product_id":"power-grip-matte-primer","title":"Power Grip Matte Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 0.87 oz \/ 26 ml","offer_id":43847921336408,"sku":"83945","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43847922122840,"sku":"83946","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83945_OPENA_v3_R_dcc67b37-6ef0-4604-8b1e-ebdab937f461.png?v=1778587592"},{"product_id":"power-grip-primer-4-niacinamide","title":"Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 0.8 oz \/ 24 ml","offer_id":43834334642264,"sku":"81517","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43834334675032,"sku":"81518","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81517_OpenA_R_20copy.png?v=1777056087"},{"product_id":"power-grip-stick-set-duo","title":"Power Grip Stick \u0026 Set Duo","description":"\u003cp\u003eGet double the makeup grip plus a dewy finish with the ultimate e.l.f. power couple. This iconic dew-o features your fave sticky gel Power Grip Primer to lock makeup in place and smooth your complexion, plus our NEW shockingly fine, bi-phase Power Grip Dewy Setting Spray to set makeup for long-lasting wear and leave skin looking hydrated as e.l.f.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet includes: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePower Grip Primer\u003c\/li\u003e\n\u003cli\u003ePower Grip Dewy Setting Spray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Dry, oily and combination skin\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":44037510430808,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Regular 0.8 oz \/ 24 ml","offer_id":44037510463576,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44037510496344,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/PowerGripStick_Set_PDP.jpg?v=1778007871"},{"product_id":"ultimate-power-grip-kit","title":"Ultimate Power Grip Kit","description":"\u003cp\u003ePick your grip and desired finish when you score this trio of our fan-fave, sticky-as-e.l.f. Power Grip makeup primers. What’s included: our NEW matte primer that’s infused with lemon myrtle blend to help reduce the look of excess oil and shine, our OG hydrating gel primer that gives skin a naturally dewy finish, plus our brightening face primer enriched with 4% niacinamide to help even out skin tone. All three formulas deliver the grip that you love to lock down makeup for a long-lasting look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMakeup Primer Set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW Power Grip Matte Primer (full size) \u003c\/strong\u003e - minimizes the look of shine with a smooth, matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer Mini\u003c\/strong\u003e - hydrates skin and delivers a dewy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer + 4% Niacinamide Mini\u003c\/strong\u003e - helps visibly brighten and even out skin tone, giving the skin a dewy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\"\u003eThe Difference Between Our Power Grip Primers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are cruelty-free and vegan. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44061436379224,"sku":"98447","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0225_ECOMM_PDP_PGMATTE_BUNDLE.jpg?v=1777988132"},{"product_id":"power-grip-rose-setting-spray","title":"Power Grip Rosé Setting Spray","description":"\u003cp\u003eRosé… you stay. Set your makeup for long-lasting wear, now in a brightening formula for a rose-y glow. This refreshingly fine bi-phase makeup setting spray helps brighten the look of skin with niacinamide and is also infused with illuminating pink pearl and hydrating rose water. Shake to activate the power of both phases, then apply pre-makeup to prep skin or post-makeup to set your look with a glistening finish\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44081273798744,"sku":"81179","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81179_OpenA_V3_C.jpg?v=1778587397"}],"url":"https:\/\/checkout.elfcosmetics.com\/collections\/power-grip-collection.oembed","provider":"e.l.f. Cosmetics","version":"1.0","type":"link"}