{"title":"Shop All Hair","description":"","products":[{"product_id":"never-thirsty-moisturizingshampoo","title":"Never Thirsty Moisturizing Shampoo","description":"\u003cdiv class=\"OutlineElement Ltr SCXW43954511 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW43954511 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003eGreat for: \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003eAll hair types \u0026amp; textures; color-treated hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW43954511 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003eHave some good clean fun with this lightweight \u003cstrong\u003emoisturizing shampoo\u003c\/strong\u003e. Enriched \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003ewith moisturizing provitamin B5 and argan oil, this \u003cstrong\u003egentle shampoo\u003c\/strong\u003e cleanses and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003elathers luxuriously to remove oil and product buildup for soft, smooth hair with a \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003ebright, uplifting fruity scent.\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW43954511 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW43954511 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Default Title","offer_id":44171636965464,"sku":"97511","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97511_Closed_R_a2203da8-fd9b-43a3-a8b6-f13d03b2deb5.png?v=1780519958"},{"product_id":"never-thirsty-moisturizing-conditioner","title":"Never Thirsty Moisturizing Conditioner","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun MacChromeBold SCXW7270211 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW7270211 BCX0\"\u003eGreat for: \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun MacChromeBold SCXW7270211 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW7270211 BCX0\"\u003eAll hair types \u0026amp; textures; color-treated hair\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun MacChromeBold SCXW7270211 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW7270211 BCX0\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun MacChromeBold SCXW7270211 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW7270211 BCX0\"\u003eBelieve it or knot: this \u003cstrong\u003ecolor-safe moisturizing conditioner \u003c\/strong\u003emelts into hair to instantly detangle* without weighing it down for silky-soft, shiny locks. The \u003cstrong\u003emoisturizing formula\u003c\/strong\u003e is enriched with provitamin B5 and argan oil plus a strengthening vegan protein blend, for soft, smooth hair with a bright, uplifting fruity scent.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun MacChromeBold SCXW7270211 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW7270211 BCX0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"EOP SCXW10921289 BCX0\" data-ccp-props='{\"335559739\":0}'\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Default Title","offer_id":44171665473624,"sku":"97512","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97512_Closed_V2_R_8fe0db48-7435-4541-ab6c-9bfeb94759b2.png?v=1780522387"},{"product_id":"3-in-wonder-magic-styling-cream","title":"3-in-Wonder Magic Styling Cream","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight MacChromeBold SCXW153644281 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW153644281 BCX0\"\u003eGreat for: \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight MacChromeBold SCXW153644281 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW153644281 BCX0\"\u003eStraight, wavy and curly hair types; color-treated hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight MacChromeBold SCXW153644281 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW153644281 BCX0\"\u003eThis lightweight, moisturizing styling cream gives you three ways to slay a good hair day: it \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eprovides flexible hold for smooth styles, preps hair for silky blowouts* and enhances curls with soft definition. \u003c\/span\u003eThe formula is enriched with strengthening creatine and has a bright and uplifting citrus scent.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight MacChromeBold SCXW153644281 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW153644281 BCX0\"\u003e*vs control\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Default Title","offer_id":44171683004504,"sku":"97526","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97526_OpenA_R_f35afd4c-5e0f-4487-8814-5d1a48129192.png?v=1780589042"},{"product_id":"3-in-wonder-magic-styling-cream-wand","title":"3-in-Wonder Magic Styling Cream Wand","description":"\u003cdiv class=\"OutlineElement Ltr SCXW44918577 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW44918577 BCX0\"\u003e\u003cspan data-ccp-props='{\"335559739\":0}' class=\"EOP SCXW195029422 BCX0\"\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Straight, wavy \u0026amp; curly hair types; color-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW44918577 BCX0\"\u003e\u003cspan data-ccp-props='{\"335559739\":0}' class=\"EOP SCXW195029422 BCX0\"\u003eThis styling cream and flyaway taming wand is the ultimate pair to perfect your hair. Use this 3-in-1 magic hair taming wand to smooth frizz, slick flyaways and edges, and style your strands with a soft, flexible hold. The built-in taming wand makes on-the-go touch-ups effortless as e.l.f. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Default Title","offer_id":44171703582808,"sku":"97527","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97527_OpenA_V2_R_813e9c7f-e313-4f55-b42d-35dd4874c0f7.png?v=1780589794"},{"product_id":"gloss-mode-treatment-oil","title":"Gloss Mode Treatment Oil","description":"\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW91075382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW91075382 BCX0\"\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e All hair types \u0026amp; textures; color-treated hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW91075382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW91075382 BCX0\"\u003eHave the shine of your life with this lightweight hair oil. The multi-use formula\u003cbr\u003estrengthens* hair and seals split ends**, helps protect it from heat styling and\u003cbr\u003eboosts shine for soft, silky-feeling strands and a glossy-as-e.l.f. finish. The layered\u003cbr\u003evanilla and peony scent will be your new obsession.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW91075382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW91075382 BCX0\"\u003e*Vs. control\u003cbr\u003e**Temporarily, after a single application on dry hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Default Title","offer_id":44171718000728,"sku":"97514","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97514_OpenA_R_7f4a36d6-136f-46f9-a743-8fdfeabfb82a.png?v=1780591539"},{"product_id":"humidity-hero-anti-frizz-styling-spray","title":"Humidity Hero Anti-Frizz Styling Spray","description":"\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003eStraight, wavy \u0026amp; curly hair types; color-treated hair\u003c\/p\u003e\n\u003cp\u003eLock down a silky smooth look with this heat activated treatment for frizz control \u003cstrong\u003ethat’s designed to be humidity resistant\u003c\/strong\u003e so you can get slick done. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eJust spray strands and blow dry on hot with tension for a glossy, sleek-as-e.l.f. style – rain or shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e*vs. control\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular","offer_id":44171851694168,"sku":"97519","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97519_Closed_V2_R_89594f28-b948-42f3-9be6-97333c6c6717.png?v=1780924839"},{"product_id":"humidity-hero-anti-frizz-styling-spray-1","title":"Humidity Hero Anti-Frizz Styling Spray","description":null,"brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular","offer_id":44171851694168,"sku":"97519","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/97519_Closed_V2_R_89594f28-b948-42f3-9be6-97333c6c6717.png?v=1780924839"},{"product_id":"never-thirsty-duo","title":"Never Thirsty Duo","description":"\u003cul\u003e\n\u003cli\u003eIt’s official: e.l.f. has changed my everything shower. The new Never Thirsty Moisturizing Shampoo and Conditioner clean AND moisturize your hair—and you can get them both only on TikTok Shop for just $18!\u003c\/li\u003e\n\u003cli\u003eDo you want a shampoo and conditioner that actually moisturizes and melts into your hair? e.l.f. is here for that. Yes, e.l.f. just launched hair products!\u003c\/li\u003e\n\u003cli\u003eMoisturizing, hydrating shampoo and conditioner that also smells amazing? And you get both—yes both—for less than $20? Only e.l.f. could do that.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":44221100064856,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0726_ECOMM_PDP_BUNDLES_SHAMPOO_CONDITIONER.jpg?v=1781181709"},{"product_id":"3-in-wonder-duo","title":"3-in-Wonder Duo","description":"\u003cul\u003e\n\u003cli\u003ee.l.f. just launched their hair collection and the 3-in-Wonder Magic Styling Cream does not one, but THREE things: provides a flexible hold, primes for blowouts, and enhances curls. Oh, and wait until you see the wand too.\u003c\/li\u003e\n\u003cli\u003eOne hair styling cream that you can use at home or on-the-go? e.l.f. just launched 3-in-Wonder Magic Styling Cream and Wand and they do all of that. You can get not one but both for just $15!\u003c\/li\u003e\n\u003cli\u003eYou can finally clean out all those unused hair products in your bathroom. e.l.f. just launched 3-in-Wonder Magic Styling Cream and it’s a true 3-in-1. Plus, when you get it now on TikTok Shop it comes with a wand for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":44221112090712,"sku":null,"price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0726_ECOMM_PDP_BUNDLES_3INWONDER_CREAM_WAND_e2165aff-634e-4627-8dbf-60ac6d8c5f14.jpg?v=1781182051"},{"product_id":"frizz-to-rizz-trio","title":"Frizz To Rizz Trio","description":"\u003cul\u003e\n\u003cli\u003eIt’s a hot, humid day today but my hair doesn’t know that. The new Humidity Hero Anti-frizz Styling Spray from e.l.f. makes hair super sleek, and when you combine it with Never Thirst Moisturizing Shampoo and Conditioner your hair stays hydrated, too.\u003c\/li\u003e\n\u003cli\u003eSleek and smooth hair that’s also moisturized, hydrated and happy? I’m telling you, that exists. The Frizz to Rizz Trio from e.l.f. is now on TikTok Shop and it has the most incredible anti-frizz spray plus a shampoo and conditioner for less than $30.\u003c\/li\u003e\n\u003cli\u003eThe ultimate haircare routine for smooth, frizz-free hair is now on TikTok Shop and it’s from e.l.f. Yes, e.l.f.! I got their brand-new shampoo, conditioner, and anti-frizz styling spray for less than $30.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":44221213409368,"sku":null,"price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0726_ECOMM_PDP_BUNDLES_SHAMPOO_CONDITIONER_HUMIDITY_HERO.jpg?v=1781182520"},{"product_id":"the-mane-crew","title":"The Mane Crew","description":"\u003cul\u003e\n\u003cli\u003eDid you hear e.l.f. now makes hair products? I got ALL of them and there really is something for everybody. Plus, when you get them all right now on TikTok Shop, you get a microfiber hair towel for free!\u003c\/li\u003e\n\u003cli\u003eI completely changed my hair routine for the price of less than one styling appointment. Thanks, e.l.f.! Yes, e.l.f. makes hair products now! Shampoo, conditioner, treatment oil, styling cream, and even an anti-frizz spray. I’m obsessed.\u003c\/li\u003e\n\u003cli\u003ePeople have been asking e.l.f. to make haircare products for years, and they finally did it! You can get their entire hair collection of six styling and haircare essentials right now on TikTok Shop!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":44221225304152,"sku":null,"price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0726_ECOMM_PDP_BUNDLES_WHOLE_COLLECTION_b08620ea-5ab8-4a55-bfd7-ff19fddcf4d8.jpg?v=1781183130"}],"url":"https:\/\/checkout.elfcosmetics.com\/collections\/hair.oembed","provider":"e.l.f. Cosmetics","version":"1.0","type":"link"}