{"title":"Face Primer","description":"","products":[{"product_id":"lock-it-down-eyeshadow-primer","title":"Lock It Down Eyeshadow Primer","description":"\u003cp\u003eLock down your look and make it e.l.f.ing pop with this creamy eye primer for long-lasting eye makeup. The non-greasy formula turns eyelids into a smooth canvas for makeup, intensifying the color of your eyeshadow, increasing wear time and reducing smudging and creasing. The sheer finish creates the perfect base for endless eye looks.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43816813822040,"sku":"81994","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81994_OpenA_R.png?v=1776967343"},{"product_id":"putty-primer-trio","title":"Putty Primer Trio","description":"\u003cp\u003e\u003cstrong\u003ePro-tip:\u003c\/strong\u003e To create a perfect canvas, use all 3 putty primers. Apply Poreless Putty Primer using the Putty Primer Applicator on areas that contain pores like around your nose and cheeks for a flawless look. Apply Luminous Putty Primer on the top of your cheekbones for a glowing complexion. Apply Matte Putty Primer on your t-zone for a shine-free matte complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePoreless Putty Primer – Perfect for those who want a poreless, flawless finish.\u003c\/li\u003e\n\u003cli\u003eMatte Putty Primer – Perfect for those who want a shine-free matte finish.\u003c\/li\u003e\n\u003cli\u003eLuminous Putty Primer – Perfect for those who want a radiant, glowing finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43834334609496,"sku":"81395","price":11.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81395_FCPRI_Kit_R.png?v=1776967376"},{"product_id":"liquid-poreless-putty-primer","title":"Liquid Poreless Putty Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Normal, Dry and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour favorite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin, gripping makeup for long-lasting wear and giving you a poreless-looking finish. Apply prior to your makeup application to create a smooth canvas.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43834334937176,"sku":"81556","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81556_OpenA_0473_V2_R.png?v=1776967350"},{"product_id":"liquid-poreless-putty-primer-mini","title":"Liquid Poreless Putty Primer Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Normal, Dry and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour favorite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin, gripping makeup for long-lasting wear and giving you a poreless-looking finish. Apply prior to your makeup application to create a smooth canvas.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43834334969944,"sku":"81557","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81557_OpenA_0478_V2_R.png?v=1778587440"},{"product_id":"jelly-pop-dew-primer","title":"Jelly Pop Dew Primer","description":"\u003cp\u003eThe e.l.f.ies' most-requested product *ever* is back for a limited time! Part of our fan-fave Jelly Pop collection, this sticky gel primer with a one-in-a-melon scent helps keep makeup in place while moisturizing skin. Infused with vitamin E plus watermelon extract and a refreshing watermelon scent, it smooths skin's texture.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43844658102360,"sku":"82680","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/82680_OpenA_V3_R.png?v=1778587544"},{"product_id":"brightening-lavender-face-primer-small","title":"Brightening Lavender Face Primer- Small","description":"\u003cp\u003eGreat for: All skin types\u003c\/p\u003e\n\u003cp\u003eShift your skin back to neutral with this color-correcting face primer. Infused with lavender, the creamy formula works to neutralize uneven yellow skin tones and redness from rosacea, blemishes, and dry skin, while instantly brightening even the dullest complexion. The perfect cosmetic prep step, this primer delivers lightweight wear and a sheer, matte finish, transforming your face into a smooth canvas that grips makeup all day long.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43844664557656,"sku":"83403","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83403_OPEN-A_V4_R.png?v=1776967205"},{"product_id":"power-grip-matte-primer-regular","title":"Power Grip Matte Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Regular 0.87 oz \/ 26 ml","offer_id":43847921336408,"sku":"83945","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83945_OPENA_v3_R_dcc67b37-6ef0-4604-8b1e-ebdab937f461.png?v=1778587592"},{"product_id":"power-grip-matte-primer-mini","title":"Power Grip Matte Primer Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43847922122840,"sku":"83946","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83946_OPENA_v2_R-2.png?v=1776967367"},{"product_id":"liquid-poreless-putty-primer-cica","title":"Liquid Poreless Putty Primer + Cica","description":"\u003cp\u003eSoothe while you smooth. Ideal for all skin types (even sensitive!), this universal sheer green liquid face primer features that same silky texture and long-lasting makeup grip of your fave Liquid Poreless Putty Primer, plus cica to calm and soothe skin. The sheer green hue instantly reduces the look of redness, while the makeup-locking formula blurs pores for a smooth, even finish.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43849864085592,"sku":"82031","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/82031_OpenA_R.png?v=1776967338"},{"product_id":"luminous-putty-primer","title":"Luminous Putty Primer","description":"\u003cp\u003e\u003cstrong\u003eWhich Putty Face Primer is perfect for you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuminous Putty Primer\u003c\/strong\u003e – Perfect for those who want a radiant, glowing complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoreless Putty Primer\u003c\/strong\u003e – Perfect for those who want a poreless, flawless finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatte Putty Primer\u003c\/strong\u003e – Perfect for those who want a shine-free matte complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Use the Putty Primer Applicator for easy and hygienic putty primer application.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43849864446040,"sku":"85910","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/85910_OpenA_R.png?v=1776967352"},{"product_id":"poreless-putty-primer","title":"Poreless Putty Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Dry and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eThe OG of the Putty Family, Poreless Putty Primer, has been making pores happy since 2018. The complexion-enhancing formula helps grip makeup for long-lasting wear. The velvety texture glides effortlessly over the skin—smoothing imperfections while helping to minimize the appearance of pores for a flawless look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich Putty Face Primer is perfect for you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuminous Putty Primer\u003c\/strong\u003e – Perfect for those who want a radiant, glowing complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoreless Putty Primer\u003c\/strong\u003e – Perfect for those who want a poreless, flawless finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatte Putty Primer\u003c\/strong\u003e – Perfect for those who want a shine-free matte complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Use the Putty Primer Applicator for easy and hygienic primer application.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43849865003096,"sku":"85912","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/85912_OpenA_R.png?v=1776967365"},{"product_id":"matte-putty-primer","title":"Matte Putty Primer","description":"\u003cp\u003e\u003cstrong\u003eWhich Putty Face Primer is perfect for you?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuminous Putty Primer\u003c\/strong\u003e – Perfect for those who want a radiant, glowing complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoreless Putty Primer\u003c\/strong\u003e – Perfect for those who want a poreless, flawless finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatte Putty Primer\u003c\/strong\u003e – Perfect for those who want a shine-free matte complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Use the Putty Primer Applicator for easy and hygienic putty primer application.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43849865756760,"sku":"85911","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/85911_OpenA_R.png?v=1776967339"},{"product_id":"stay-cool-primer-stick","title":"Stay Cool Primer Stick","description":"\u003cp\u003eDo your makeup solid—this gel primer stick delivers a burst of hydration while prepping your skin for smooth makeup application. Infused with refreshing ingredients like aloe water plus hyaluronic acid, spring water, coconut water and marine water, the formula gives a cooling sensation to skin (while your makeup look stays fire).\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43849866575960,"sku":"85245","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/85245_OpenA_R.png?v=1776967403"},{"product_id":"illuminating-face-primer","title":"Illuminating Face Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Normal, combination, dry, and dull skin\u003c\/p\u003e\n\u003cp\u003eGet glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion glow from within.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43850647699544,"sku":"83404","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83404_Closed_R.png?v=1776967321"},{"product_id":"acne-fighting-putty-primer","title":"Acne Fighting Putty Primer","description":"\u003cp\u003eGreat for: Acne-prone, combination, and oily skin\u003c\/p\u003e\n\u003cp\u003eTransform your skin into a smooth canvas (with or without makeup!) while saying buh-bye to blemishes. This skin-perfecting face primer is formulated with acne-fighting ingredients like Salicylic Acid, Zinc, and Kaolin to draw out imperfections, minimize the appearance of pores, calm irritated skin, and prevent future breakouts. The putty’s unique, velvety formula smooths over imperfections, gripping your makeup for all-day wear or giving you an even, clear bare-faced finish.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43850651304024,"sku":"85909UP","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/85909_FCPRI_OpenA_R.png?v=1778587659"},{"product_id":"velvet-finish-face-primer","title":"Velvet Finish Face Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Combination skin\u003c\/p\u003e\n\u003cp\u003eYour skin, but smoother. Ideal for combination skin, this velvet finish face primer is formulated to visibly smooth and blur the look of pores. The silky cream formula glides on with ease, instantly smoothing your skin and delivering natural, face-perfecting coverage. Wear it alone, or to prep skin for long-lasting makeup. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReduced Packaging: \u003c\/strong\u003eour new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions. The jar is now made of recyclable plastic resin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging may vary.\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Large 1 oz \/ 30 ml","offer_id":43850647797848,"sku":"83413","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Small 0.47 oz \/ 14 ml","offer_id":43850647634008,"sku":"83401","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83401_OPEN-A_V3_R.png?v=1776967415"},{"product_id":"tone-adjusting-face-primer","title":"Tone Adjusting Face Primer","description":"\u003cp\u003eSame formula, new look!\u003c\/p\u003e\n\u003cp\u003eVoted best mass makeup primer by Influenster!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003eall skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReduced Packaging: \u003c\/strong\u003eour new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions. The jar is now made of recyclable plastic resin\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Large 1 oz \/ 30 ml","offer_id":43850647765080,"sku":"83411","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Small 0.47 oz \/ 14 ml","offer_id":43850647666776,"sku":"83402","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83402_OPEN-A_V4_R.png?v=1776967412"},{"product_id":"jumbo-power-grip-primer","title":"Jumbo Power Grip Primer","description":"\u003cp\u003eYou want \u003cem\u003emore\u003c\/em\u003e Power Grip? Say less. Meet the mother of all makeup grip: our fan-fave primer is now available in a jumbo size for 3X the Power Grip at a price that's epic. Our OG green miracle goo locks down your makeup for long-lasting wear while hydrating and smoothing the look of skin. The sticky gel formula applies clear and leaves your skin with that dewy look you e.l.f.ing love. Collect all 22 packaging designs featuring e.l.f.ie-approved nicknames, from Green Monster to Grip Queen.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":43854772174936,"sku":"84713","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84713_OpenA_v2_R.avif?v=1778272105"},{"product_id":"power-grip-primer","title":"Power Grip Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":43854772174936,"sku":"84713","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Regular 0.8 oz \/ 24 ml","offer_id":43844659576920,"sku":"82846","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43847919894616,"sku":"83665","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84713_OpenA_v2_R.avif?v=1778272105"},{"product_id":"holy-hydration-thirst-burst-drops-mini","title":"Thirst Burst Drops Mini","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGlisten up: these thirst-quenching gel serum drops reveal a juicy, radiant complexion both instantly and over time. Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide, the multi-use formula gives skin that dewy, post-shower glow with a non-greasy feel. Use under your makeup, mixed into your foundation or wear on its own for a hydrated look and visibly brighter complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for:\u003cstrong\u003e Oily, dry and combination skin\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.3 oz \/ 10 ml","offer_id":43880700575832,"sku":"57587","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/Holy_Hydration_Thirst_Burst_Drops.avif?v=1779108453"},{"product_id":"holy-hydration-thirst-burst-drops","title":"Thirst Burst Drops","description":"\u003cp\u003eGlisten up: these thirst-quenching gel serum drops reveal a juicy, radiant complexion both instantly and over time. Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide, the multi-use formula gives skin that dewy, post-shower glow with a non-greasy feel. Use under your makeup, mixed into your foundation or wear on its own for a hydrated look and visibly brighter complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 1 oz \/ 30 ml","offer_id":43880700477528,"sku":"57586","price":13.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.3 oz \/ 10 ml","offer_id":43880700575832,"sku":"57587","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/57586_OpenA_v6_R_670116b2-378a-47d0-86eb-100f3cde332f.png?v=1777056062"},{"product_id":"putty-primer-brush-and-applicator","title":"Putty Primer Brush and Applicator","description":"\u003cp\u003eThis dual-ended multi-use makeup brush is ideal for use with all putty primers. The tool features a spatula to effortlessly scoop out formula on one end; on the other end, the dense bristle brush is great for applying, buffing, and blending out your putty primer, bronzer, or blush onto your face.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43886310686808,"sku":"84116","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/84116_BRFAC_OpenA_R.png?v=1776967368"},{"product_id":"mint-melt-cooling-face-primer","title":"Mint Melt Cooling Face Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003eDry, oily, and combination skin\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eYou asked, we listened! Get all the makeup grip you e.l.f.ing crave with this limited-edition gel primer that delivers a cooling sensation and features a yummy scent inspired by mint chocolate chip ice cream. The formula glides on silky smooth and leaves your skin looking dewy and feeling minty fresh.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":43952218832984,"sku":"82795","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/82795_OpenA_v2_R.png?v=1776967342"},{"product_id":"blemish-control-face-primer","title":"Blemish Control Face Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily and irritated skin\u003c\/p\u003e\n\u003cp\u003eDon’t just cover blemishes—get them under control and put your best face forward. This ingredient-driven face primer is infused with Tea Tree Oil, Salicylic Acid, and Vitamin E—a potent blend that works overtime to combat breakouts, clarify skin, and prep your face for a perfect makeup application. Ideal for oily and irritated skin, the formula delivers a sheer matte finish with weightless wear, plus smoothing and hydrating benefits for a flawless complexion (with or without foundation).\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Large 1 oz \/ 30 ml","offer_id":43844665409624,"sku":"83415UP","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Small 0.47 oz \/ 14 ml","offer_id":43844665114712,"sku":"83408UP","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83415_OPEN-A_v3_R.png?v=1776967204"},{"product_id":"hydrating-face-primer","title":"Hydrating Face Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for: Normal, combination, and dry skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRefresh your complexion pre-makeup with a powerful boost of hydration and essential vitamins. This hydrating face primer goes on silky smooth for skin that looks and feels well-moisturized (but definitely not oily). The brightening formula delivers sheer, seamless coverage and a natural finish so skin feels soft, nourished, and smooth to extend the wear of your makeup.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Mini 0.47 oz \/ 14 ml","offer_id":43962262093912,"sku":"83406","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Regular 1 oz \/ 30 ml","offer_id":43844665049176,"sku":"83414","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83406_OPEN-A_V4_R.png?v=1776967317"},{"product_id":"poreless-face-primer","title":"Poreless Face Primer","description":"\u003cp\u003e\u003cstrong\u003eSame formula, new look!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A \u0026amp; E for restorative benefits. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReduced Packaging: \u003c\/strong\u003eour new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions. The jar is now made of recyclable plastic resin\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 1 oz \/ 30 ml","offer_id":43952219193432,"sku":"83409","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.47 oz \/ 14 ml","offer_id":43952219160664,"sku":"83405","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83409_OPEN-A_v3_R.png?v=1776967357"},{"product_id":"power-grip-matte-primer","title":"Power Grip Matte Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 0.87 oz \/ 26 ml","offer_id":43847921336408,"sku":"83945","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43847922122840,"sku":"83946","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/83945_OPENA_v3_R_dcc67b37-6ef0-4604-8b1e-ebdab937f461.png?v=1778587592"},{"product_id":"power-grip-primer-4-niacinamide","title":"Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Regular 0.8 oz \/ 24 ml","offer_id":43834334642264,"sku":"81517","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":43834334675032,"sku":"81518","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/81517_OpenA_R_20copy.png?v=1777056087"},{"product_id":"power-grip-stick-set-duo","title":"Power Grip Stick \u0026 Set Duo","description":"\u003cp\u003eGet double the makeup grip plus a dewy finish with the ultimate e.l.f. power couple. This iconic dew-o features your fave sticky gel Power Grip Primer to lock makeup in place and smooth your complexion, plus our NEW shockingly fine, bi-phase Power Grip Dewy Setting Spray to set makeup for long-lasting wear and leave skin looking hydrated as e.l.f.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet includes: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePower Grip Primer\u003c\/li\u003e\n\u003cli\u003ePower Grip Dewy Setting Spray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Dry, oily and combination skin\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics - US","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":44037510430808,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Regular 0.8 oz \/ 24 ml","offer_id":44037510463576,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44037510496344,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/PowerGripStick_Set_PDP.jpg?v=1778007871"},{"product_id":"c-brightening-putty-primer","title":"C-Brightening Putty Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOily, dry, and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMakeup primer, meet skincare—our best-selling Putty Primer family has expanded! This face primer with skin-perfecting benefits is enriched with superstar ingredients like 2% Vitamin C to help brighten your complexion and even out skin tone.\u003c\/p\u003e\n\u003cp\u003eThe putty’s velvety formula easily smooths over your skin, gripping your makeup for long-lasting wear or giving you an even, bare-faced canvas to rock with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e Use the Putty Primer Applicator for an effortless and hygienic primer application.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44043181490264,"sku":"82140","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/82140_OpenA_R.png?v=1777988009"},{"product_id":"ultimate-power-grip-kit","title":"Ultimate Power Grip Kit","description":"\u003cp\u003ePick your grip and desired finish when you score this trio of our fan-fave, sticky-as-e.l.f. Power Grip makeup primers. What’s included: our NEW matte primer that’s infused with lemon myrtle blend to help reduce the look of excess oil and shine, our OG hydrating gel primer that gives skin a naturally dewy finish, plus our brightening face primer enriched with 4% niacinamide to help even out skin tone. All three formulas deliver the grip that you love to lock down makeup for a long-lasting look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMakeup Primer Set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW Power Grip Matte Primer (full size) \u003c\/strong\u003e - minimizes the look of shine with a smooth, matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer Mini\u003c\/strong\u003e - hydrates skin and delivers a dewy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer + 4% Niacinamide Mini\u003c\/strong\u003e - helps visibly brighten and even out skin tone, giving the skin a dewy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\"\u003eThe Difference Between Our Power Grip Primers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are cruelty-free and vegan. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44061436379224,"sku":"98447","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2251\/4520\/files\/0225_ECOMM_PDP_PGMATTE_BUNDLE.jpg?v=1777988132"}],"url":"https:\/\/checkout.elfcosmetics.com\/collections\/face-primer.oembed","provider":"e.l.f. Cosmetics","version":"1.0","type":"link"}